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The differences between business developers and marketers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business developer has an average salary of $101,635, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a business developer include healthcare, CRM and customer service. The most important skills for a marketer are digital marketing, community events, and search engine marketing.
| Business Developer | Marketer | |
| Yearly salary | $101,635 | $39,944 |
| Hourly rate | $48.86 | $19.20 |
| Growth rate | 10% | 19% |
| Number of jobs | 193,469 | 23,165 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 59% |
| Average age | 44 | 37 |
| Years of experience | - | 6 |
A business developer specializes in conducting in-depth business analysis and crafting various strategies that would not just help a business grow, but also strengthen client base and brand awareness. One of their primary responsibilities revolves around identifying areas in need of improvement. They come up with new services that will boost customer satisfaction, examining the potential for revenue and figuring out new opportunities from trends or other pre-existing programs within the company. All of this is conducted according to the vision, mission, and policies of the organization.
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
Business developers and marketers have different pay scales, as shown below.
| Business Developer | Marketer | |
| Average salary | $101,635 | $39,944 |
| Salary range | Between $66,000 And $156,000 | Between $18,000 And $86,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | California | New Jersey |
| Best paying company | Apple | Apple |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a business developer and a marketer in terms of educational background:
| Business Developer | Marketer | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 59% |
| Most common major | Business | Business |
| Most common college | Western Carolina University | University of Georgia |
Here are the differences between business developers' and marketers' demographics:
| Business Developer | Marketer | |
| Average age | 44 | 37 |
| Gender ratio | Male, 65.8% Female, 34.2% | Male, 52.2% Female, 47.8% |
| Race ratio | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 11% | 10% |