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Business development and marketing manager vs business development sales manager

The differences between business development and marketing managers and business development sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a business development and marketing manager, becoming a business development sales manager takes usually requires 6-8 years. Additionally, a business development sales manager has an average salary of $111,309, which is higher than the $75,369 average annual salary of a business development and marketing manager.

The top three skills for a business development and marketing manager include digital marketing, market research and product development. The most important skills for a business development sales manager are business development, customer service, and CRM.

Business development and marketing manager vs business development sales manager overview

Business Development And Marketing ManagerBusiness Development Sales Manager
Yearly salary$75,369$111,309
Hourly rate$36.24$53.51
Growth rate10%5%
Number of jobs182,239181,115
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age3946
Years of experience108

What does a business development and marketing manager do?

The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.

What does a business development sales manager do?

A business development sales manager is in charge of securing sales by reaching out to clients through calls, correspondence, or appointments. Their responsibilities often revolve around performing research and analysis to identify new leads and sales opportunities, offering different products and services, and creating proposals and price quotes for potential clients. A business development sales manager may also tailor payment plans, process billing, participate in various marketing initiatives, and produce progress reports. Furthermore, it is essential to ensure customer satisfaction and build positive relationships to strengthen the company's client base.

Business development and marketing manager vs business development sales manager salary

Business development and marketing managers and business development sales managers have different pay scales, as shown below.

Business Development And Marketing ManagerBusiness Development Sales Manager
Average salary$75,369$111,309
Salary rangeBetween $50,000 And $111,000Between $68,000 And $179,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew YorkPennsylvania
Best paying companyApplied MaterialsAvient
Best paying industryFinanceProfessional

Differences between business development and marketing manager and business development sales manager education

There are a few differences between a business development and marketing manager and a business development sales manager in terms of educational background:

Business Development And Marketing ManagerBusiness Development Sales Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Business development and marketing manager vs business development sales manager demographics

Here are the differences between business development and marketing managers' and business development sales managers' demographics:

Business Development And Marketing ManagerBusiness Development Sales Manager
Average age3946
Gender ratioMale, 53.2% Female, 46.8%Male, 74.3% Female, 25.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between business development and marketing manager and business development sales manager duties and responsibilities

Business development and marketing manager example responsibilities.

  • Manage CRM systems and develop customized reports for management team.
  • Establish social media presence on Facebook; manage intern to follow blogging community and oversee communications on social networking sites.
  • Negotiate client contracts between studios and agencies by developing detail-orient CRM practices resulting in positive brand recognition and revenue growth.
  • Revise business plan, website and brochure design, SEM, services offer and pricing structure.
  • Optimize SEO of web properties including a multiple brand websites and blogs by composing new content and building keywords.
  • Coordinate efforts with design team, technical team, coding team, SEO & SEM team, project managers and management.
  • Show more

Business development sales manager example responsibilities.

  • Sell and educate software/SaaS companies and F1000 companies on managing, protecting their software and SaaS application platforms.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Conduct market analysis and execute expenditures in order to maximize ROI.
  • Analyze and evaluate current and propose federal technology services and long distance programs/embed systems and CRM strategies.
  • Introduce CRM opportunity management sales pipeline tracking to identify, qualify, and record ongoing revenue opportunities.
  • Deliver focused sales messaging and salient product demos for specific technology environments to prove maximum ROI to prospective customers.
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Business development and marketing manager vs business development sales manager skills

Common business development and marketing manager skills
  • Digital Marketing, 8%
  • Market Research, 5%
  • Product Development, 5%
  • Marketing Campaigns, 4%
  • CRM, 4%
  • Integrated Marketing, 4%
Common business development sales manager skills
  • Business Development, 16%
  • Customer Service, 8%
  • CRM, 6%
  • Healthcare, 5%
  • Business Relationships, 4%
  • Salesforce, 4%

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