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Channel account manager vs major account manager

The differences between channel account managers and major account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel account manager and a major account manager. Additionally, a major account manager has an average salary of $98,287, which is higher than the $97,071 average annual salary of a channel account manager.

The top three skills for a channel account manager include cam, cloud and channel sales. The most important skills for a major account manager are digital marketing, customer service, and cloud.

Channel account manager vs major account manager overview

Channel Account ManagerMajor Account Manager
Yearly salary$97,071$98,287
Hourly rate$46.67$47.25
Growth rate5%5%
Number of jobs148,671164,210
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a channel account manager do?

A channel account manager is responsible for handling client accounts and maintaining a healthy business relationship with partners by providing high-quality services according to their specifications and requirements. Channel account managers identify business opportunities and other services that would meet client demands and public interests by analyzing sales and market trends. They also contribute to the development of sales improvement techniques that would drive more revenues and profits for the business. A channel account manager handles a channel team that would support the deliverables and outputs for the clients within their budget limitations and timetable.

What does a major account manager do?

Major account manager responsibilities include growing strong relationships with customers, liaising with chief business executives and stakeholders, as well as making sales reports. Also, they answer the client's questions and determine new business opportunities between current customers. They also act as a liaison with cross-functional internal teams, which include customer service and product development departments, to enhance the overall customer experience. Additionally, they negotiate contracts and ensure that agreements increase profits. The work may require periodic travel.

Channel account manager vs major account manager salary

Channel account managers and major account managers have different pay scales, as shown below.

Channel Account ManagerMajor Account Manager
Average salary$97,071$98,287
Salary rangeBetween $58,000 And $161,000Between $59,000 And $161,000
Highest paying CityPhiladelphia, PA-
Highest paying statePennsylvania-
Best paying companyMeta-
Best paying industryTechnology-

Differences between channel account manager and major account manager education

There are a few differences between a channel account manager and a major account manager in terms of educational background:

Channel Account ManagerMajor Account Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel account manager vs major account manager demographics

Here are the differences between channel account managers' and major account managers' demographics:

Channel Account ManagerMajor Account Manager
Average age4646
Gender ratioMale, 71.2% Female, 28.8%Male, 71.0% Female, 29.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel account manager and major account manager duties and responsibilities

Channel account manager example responsibilities.

  • Manage key accounts of wholesalers, pharmacies chains and healthcare professionals.
  • Manage a portfolio of 1k+ SMB accounts, which generate $13M in revenue per year.
  • Manage accounts and opportunities with CRM and maximize customer retention with ongoing contact and license renewal management.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Support launch and first sale of Windstream's UCaaS cloud service power by Avaya.
  • Overachieve by proving value and benefit of equipment and future ROI through relationship selling.
  • Show more

Major account manager example responsibilities.

  • Coach sales team on processes allowing them to work through obstacles and generate new business opportunities within the IDN's manage.
  • Develop strategic competitive financial options, ROI analysis, and productivity comparisons for clients.
  • Represent and sell over 150 leading manufacturers' products to distributors within the channel.
  • Increase POS in core Playskool, license preschool, and boy s pre-cool brands.
  • Train brokers, distributors and units on how to market, promote and prepare Pillsbury products.
  • Leverage the CRM system to develop prospecting and sales strategy that ensures high activity and effective closing ratios.
  • Show more

Channel account manager vs major account manager skills

Common channel account manager skills
  • Cam, 8%
  • Cloud, 8%
  • Channel Sales, 7%
  • Channel Marketing, 5%
  • Salesforce, 4%
  • Account Management, 4%
Common major account manager skills
  • Digital Marketing, 16%
  • Customer Service, 8%
  • Cloud, 8%
  • Customer Satisfaction, 6%
  • Account Management, 5%
  • CRM, 5%

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