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The differences between channel marketing specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a channel marketing specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $53,285 average annual salary of a channel marketing specialist.
The top three skills for a channel marketing specialist include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Channel Marketing Specialist | Marketing Consultant | |
| Yearly salary | $53,285 | $70,593 |
| Hourly rate | $25.62 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,145 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Channel marketing specialists and marketing consultants have different pay scales, as shown below.
| Channel Marketing Specialist | Marketing Consultant | |
| Average salary | $53,285 | $70,593 |
| Salary range | Between $37,000 And $75,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Microsoft | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a channel marketing specialist and a marketing consultant in terms of educational background:
| Channel Marketing Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between channel marketing specialists' and marketing consultants' demographics:
| Channel Marketing Specialist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.3% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |