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The differences between channel marketing specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a channel marketing specialist and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $53,285 average annual salary of a channel marketing specialist.
The top three skills for a channel marketing specialist include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Channel Marketing Specialist | Marketing Specialist | |
| Yearly salary | $53,285 | $54,942 |
| Hourly rate | $25.62 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,145 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Channel marketing specialists and marketing specialists have different pay scales, as shown below.
| Channel Marketing Specialist | Marketing Specialist | |
| Average salary | $53,285 | $54,942 |
| Salary range | Between $37,000 And $75,000 | Between $36,000 And $82,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Microsoft | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a channel marketing specialist and a marketing specialist in terms of educational background:
| Channel Marketing Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between channel marketing specialists' and marketing specialists' demographics:
| Channel Marketing Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.3% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |