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Channel sales director vs director of sales and marketing

The differences between channel sales directors and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel sales director and a director of sales and marketing. Additionally, a channel sales director has an average salary of $133,690, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a channel sales director include cloud, lead generation and digital marketing. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Channel sales director vs director of sales and marketing overview

Channel Sales DirectorDirector Of Sales And Marketing
Yearly salary$133,690$117,348
Hourly rate$64.27$56.42
Growth rate5%5%
Number of jobs82,182132,459
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age4646
Years of experience88

What does a channel sales director do?

A channel sales director oversees an organization's channel sales and marketing operations, ensuring efficiency and client satisfaction. Part of their job is to establish roadmaps, set guidelines and timelines, liaise with internal and external parties, gather and analyze reports from different teams, develop strategies to increase profit and strengthen client relationships, and address issues and concerns, solving them promptly and effectively. Moreover, as a channel sales director, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Channel sales director vs director of sales and marketing salary

Channel sales directors and directors of sales and marketing have different pay scales, as shown below.

Channel Sales DirectorDirector Of Sales And Marketing
Average salary$133,690$117,348
Salary rangeBetween $97,000 And $182,000Between $73,000 And $188,000
Highest paying CityMountain View, CAUrban Honolulu, HI
Highest paying stateOregonHawaii
Best paying companyAppleQuidel
Best paying industryTechnologyManufacturing

Differences between channel sales director and director of sales and marketing education

There are a few differences between a channel sales director and a director of sales and marketing in terms of educational background:

Channel Sales DirectorDirector Of Sales And Marketing
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel sales director vs director of sales and marketing demographics

Here are the differences between channel sales directors' and directors of sales and marketing' demographics:

Channel Sales DirectorDirector Of Sales And Marketing
Average age4646
Gender ratioMale, 78.4% Female, 21.6%Male, 62.1% Female, 37.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel sales director and director of sales and marketing duties and responsibilities

Channel sales director example responsibilities.

  • Develop and execute various marketing campaigns, progress leads and conduct post-program ROI analysis to gauge effectiveness.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Develop sales process, CRM processes and business rules for all distribution and channel partner sales.
  • Implement streamline CRM process and marketing automation platform.
  • Lead sales initiatives for region, driving SMB sales to retail locations consistently over the years.
  • Set new SAAS channel go-to-market strategies, vertical market-selling solutions for enterprise customers design to double first YOY growth.
  • Show more

Director of sales and marketing example responsibilities.

  • Manage business advertising efforts including Google AdWords, Facebook and local print media.
  • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
  • Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
  • Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
  • Provide project management over cloud base hosted solutions design for the SMB market.
  • Create policies and procedures for Medicare department relating to all aspects of the business.
  • Show more

Channel sales director vs director of sales and marketing skills

Common channel sales director skills
  • Cloud, 17%
  • Lead Generation, 11%
  • Digital Marketing, 8%
  • Channel Sales, 7%
  • Account Management, 4%
  • Enterprise Sales, 4%
Common director of sales and marketing skills
  • Customer Service, 10%
  • Product Development, 5%
  • Strategic Sales, 5%
  • Lead Management, 5%
  • Business Development, 4%
  • Sales Process, 4%

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