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The differences between channel sales directors and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel sales director and a director of sales and marketing. Additionally, a channel sales director has an average salary of $133,690, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a channel sales director include cloud, lead generation and digital marketing. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Channel Sales Director | Director Of Sales And Marketing | |
| Yearly salary | $133,690 | $117,348 |
| Hourly rate | $64.27 | $56.42 |
| Growth rate | 5% | 5% |
| Number of jobs | 82,182 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A channel sales director oversees an organization's channel sales and marketing operations, ensuring efficiency and client satisfaction. Part of their job is to establish roadmaps, set guidelines and timelines, liaise with internal and external parties, gather and analyze reports from different teams, develop strategies to increase profit and strengthen client relationships, and address issues and concerns, solving them promptly and effectively. Moreover, as a channel sales director, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Channel sales directors and directors of sales and marketing have different pay scales, as shown below.
| Channel Sales Director | Director Of Sales And Marketing | |
| Average salary | $133,690 | $117,348 |
| Salary range | Between $97,000 And $182,000 | Between $73,000 And $188,000 |
| Highest paying City | Mountain View, CA | Urban Honolulu, HI |
| Highest paying state | Oregon | Hawaii |
| Best paying company | Apple | Quidel |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a channel sales director and a director of sales and marketing in terms of educational background:
| Channel Sales Director | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between channel sales directors' and directors of sales and marketing' demographics:
| Channel Sales Director | Director Of Sales And Marketing | |
| Average age | 46 | 46 |
| Gender ratio | Male, 78.4% Female, 21.6% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |