Channel sales director vs director of sales

The differences between channel sales directors and directors of sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel sales director and a director of sales. Additionally, a channel sales director has an average salary of $133,690, which is higher than the $111,068 average annual salary of a director of sales.

The top three skills for a channel sales director include cloud, lead generation and digital marketing. The most important skills for a director of sales are sales process, customer service, and customer satisfaction.

Channel sales director vs director of sales overview

	Channel Sales Director	Director Of Sales
Yearly salary	$133,690	$111,068
Hourly rate	$64.27	$53.40
Growth rate	5%	5%
Number of jobs	82,182	91,891
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 77%
Average age	46	46
Years of experience	8	8

What does a channel sales director do?

A channel sales director oversees an organization's channel sales and marketing operations, ensuring efficiency and client satisfaction. Part of their job is to establish roadmaps, set guidelines and timelines, liaise with internal and external parties, gather and analyze reports from different teams, develop strategies to increase profit and strengthen client relationships, and address issues and concerns, solving them promptly and effectively. Moreover, as a channel sales director, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

What does a director of sales do?

A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.

Channel sales director vs director of sales salary

Channel sales directors and directors of sales have different pay scales, as shown below.

	Channel Sales Director	Director Of Sales
Average salary	$133,690	$111,068
Salary range	Between $97,000 And $182,000	Between $73,000 And $168,000
Highest paying City	Mountain View, CA	San Francisco, CA
Highest paying state	Oregon	New York
Best paying company	Apple	Mayo Clinic
Best paying industry	Technology	Finance

Differences between channel sales director and director of sales education

There are a few differences between a channel sales director and a director of sales in terms of educational background:

	Channel Sales Director	Director Of Sales
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Channel sales director vs director of sales demographics

Here are the differences between channel sales directors' and directors of sales' demographics:

	Channel Sales Director	Director Of Sales
Average age	46	46
Gender ratio	Male, 78.4% Female, 21.6%	Male, 69.4% Female, 30.6%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between channel sales director and director of sales duties and responsibilities

Channel sales director example responsibilities.

Develop and execute various marketing campaigns, progress leads and conduct post-program ROI analysis to gauge effectiveness.
Develop co-marketing business plans resulting in YoY growth with several manage partners.
Develop sales process, CRM processes and business rules for all distribution and channel partner sales.
Implement streamline CRM process and marketing automation platform.
Lead sales initiatives for region, driving SMB sales to retail locations consistently over the years.
Set new SAAS channel go-to-market strategies, vertical market-selling solutions for enterprise customers design to double first YOY growth.

Director of sales example responsibilities.

Lead the OEM business transformation.
Manage projects & action items for EVP.
Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.

Channel sales director vs director of sales skills

Common channel sales director skills

Cloud, 17%
Lead Generation, 11%
Digital Marketing, 8%
Channel Sales, 7%
Account Management, 4%
Enterprise Sales, 4%

Common director of sales skills

Sales Process, 7%
Customer Service, 7%
Customer Satisfaction, 6%
Sales Management, 6%
Healthcare, 5%
CRM, 4%

Channel Sales Director vs. similar jobs

Channel Sales Director related careers

Channel Sales Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Channel Sales Director
Channel Sales Director vs Director Of Sales

Updated January 8, 2025

Browse executive management jobs