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Channel sales director vs national director

The differences between channel sales directors and national directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel sales director and a national director. Additionally, a channel sales director has an average salary of $133,690, which is higher than the $117,787 average annual salary of a national director.

The top three skills for a channel sales director include cloud, lead generation and digital marketing. The most important skills for a national director are project management, customer service, and healthcare.

Channel sales director vs national director overview

Channel Sales DirectorNational Director
Yearly salary$133,690$117,787
Hourly rate$64.27$56.63
Growth rate5%5%
Number of jobs82,18253,071
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 70%
Average age4646
Years of experience88

What does a channel sales director do?

A channel sales director oversees an organization's channel sales and marketing operations, ensuring efficiency and client satisfaction. Part of their job is to establish roadmaps, set guidelines and timelines, liaise with internal and external parties, gather and analyze reports from different teams, develop strategies to increase profit and strengthen client relationships, and address issues and concerns, solving them promptly and effectively. Moreover, as a channel sales director, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

What does a national director do?

A national director is responsible for designing, developing, and implementing strategic plans for an organization. As the national director, you are expected to oversee the organization's day-to-day operations that include developing business plans and managing departments and staff. Other duties that you perform include evaluating the performance of employees, cultivating good relationships with other decision-makers and leaders, and implementing new strategies to increase profitability. As the national director, you are also responsible for directing and overseeing business development initiatives across the region.

Channel sales director vs national director salary

Channel sales directors and national directors have different pay scales, as shown below.

Channel Sales DirectorNational Director
Average salary$133,690$117,787
Salary rangeBetween $97,000 And $182,000Between $68,000 And $202,000
Highest paying CityMountain View, CAPortland, OR
Highest paying stateOregonVermont
Best paying companyAppleLewis Brisbois Bisgaard & Smith
Best paying industryTechnologyManufacturing

Differences between channel sales director and national director education

There are a few differences between a channel sales director and a national director in terms of educational background:

Channel Sales DirectorNational Director
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel sales director vs national director demographics

Here are the differences between channel sales directors' and national directors' demographics:

Channel Sales DirectorNational Director
Average age4646
Gender ratioMale, 78.4% Female, 21.6%Male, 65.7% Female, 34.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel sales director and national director duties and responsibilities

Channel sales director example responsibilities.

  • Develop and execute various marketing campaigns, progress leads and conduct post-program ROI analysis to gauge effectiveness.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Develop sales process, CRM processes and business rules for all distribution and channel partner sales.
  • Implement streamline CRM process and marketing automation platform.
  • Lead sales initiatives for region, driving SMB sales to retail locations consistently over the years.
  • Set new SAAS channel go-to-market strategies, vertical market-selling solutions for enterprise customers design to double first YOY growth.
  • Show more

National director example responsibilities.

  • Lead and coordinate RFP process for large national accounts.
  • Garner B2C and B2B leads via trade and consumer shows; identify prospects for sales cultivation.
  • Lead primary and secondary research teams on industry strategy and advise executive leadership council.
  • Establish and manage the mid-Atlantic regional office of a privately own legal education company that provide educational services to law students.
  • Spearhead business-to-business sales and marketing development and execution with chief oversight of corporate revenue growth within a northeast region.
  • Structure and develop IDN /Corporate accounts programs.
  • Show more

Channel sales director vs national director skills

Common channel sales director skills
  • Cloud, 17%
  • Lead Generation, 11%
  • Digital Marketing, 8%
  • Channel Sales, 7%
  • Account Management, 4%
  • Enterprise Sales, 4%
Common national director skills
  • Project Management, 16%
  • Customer Service, 10%
  • Healthcare, 9%
  • Oversight, 7%
  • Veterans, 4%
  • Patients, 4%

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