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The differences between channel sales directors and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel sales director and a senior sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $133,690 average annual salary of a channel sales director.
The top three skills for a channel sales director include cloud, lead generation and digital marketing. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.
| Channel Sales Director | Senior Sales Manager | |
| Yearly salary | $133,690 | $140,662 |
| Hourly rate | $64.27 | $67.63 |
| Growth rate | 5% | 5% |
| Number of jobs | 82,182 | 115,070 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A channel sales director oversees an organization's channel sales and marketing operations, ensuring efficiency and client satisfaction. Part of their job is to establish roadmaps, set guidelines and timelines, liaise with internal and external parties, gather and analyze reports from different teams, develop strategies to increase profit and strengthen client relationships, and address issues and concerns, solving them promptly and effectively. Moreover, as a channel sales director, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.
Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.
Channel sales directors and senior sales managers have different pay scales, as shown below.
| Channel Sales Director | Senior Sales Manager | |
| Average salary | $133,690 | $140,662 |
| Salary range | Between $97,000 And $182,000 | Between $95,000 And $206,000 |
| Highest paying City | Mountain View, CA | Washington, DC |
| Highest paying state | Oregon | Maine |
| Best paying company | Apple | Leprino Foods |
| Best paying industry | Technology | Professional |
There are a few differences between a channel sales director and a senior sales manager in terms of educational background:
| Channel Sales Director | Senior Sales Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between channel sales directors' and senior sales managers' demographics:
| Channel Sales Director | Senior Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 78.4% Female, 21.6% | Male, 61.4% Female, 38.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |