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Channel sales director vs senior sales manager

The differences between channel sales directors and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel sales director and a senior sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $133,690 average annual salary of a channel sales director.

The top three skills for a channel sales director include cloud, lead generation and digital marketing. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.

Channel sales director vs senior sales manager overview

Channel Sales DirectorSenior Sales Manager
Yearly salary$133,690$140,662
Hourly rate$64.27$67.63
Growth rate5%5%
Number of jobs82,182115,070
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 73%
Average age4646
Years of experience88

What does a channel sales director do?

A channel sales director oversees an organization's channel sales and marketing operations, ensuring efficiency and client satisfaction. Part of their job is to establish roadmaps, set guidelines and timelines, liaise with internal and external parties, gather and analyze reports from different teams, develop strategies to increase profit and strengthen client relationships, and address issues and concerns, solving them promptly and effectively. Moreover, as a channel sales director, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

What does a senior sales manager do?

Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.

Channel sales director vs senior sales manager salary

Channel sales directors and senior sales managers have different pay scales, as shown below.

Channel Sales DirectorSenior Sales Manager
Average salary$133,690$140,662
Salary rangeBetween $97,000 And $182,000Between $95,000 And $206,000
Highest paying CityMountain View, CAWashington, DC
Highest paying stateOregonMaine
Best paying companyAppleLeprino Foods
Best paying industryTechnologyProfessional

Differences between channel sales director and senior sales manager education

There are a few differences between a channel sales director and a senior sales manager in terms of educational background:

Channel Sales DirectorSenior Sales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel sales director vs senior sales manager demographics

Here are the differences between channel sales directors' and senior sales managers' demographics:

Channel Sales DirectorSenior Sales Manager
Average age4646
Gender ratioMale, 78.4% Female, 21.6%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel sales director and senior sales manager duties and responsibilities

Channel sales director example responsibilities.

  • Develop and execute various marketing campaigns, progress leads and conduct post-program ROI analysis to gauge effectiveness.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Develop sales process, CRM processes and business rules for all distribution and channel partner sales.
  • Implement streamline CRM process and marketing automation platform.
  • Lead sales initiatives for region, driving SMB sales to retail locations consistently over the years.
  • Set new SAAS channel go-to-market strategies, vertical market-selling solutions for enterprise customers design to double first YOY growth.
  • Show more

Senior sales manager example responsibilities.

  • Develop new business leads, signing new corporate and business group (SMERF) contracts.
  • Communicate and manage expectations by fully utilizing available reports, CRM technologies and available resources.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain SMERF and corporate accounts.
  • Work closely with national reservation to prevent over booking dates.
  • Show more

Channel sales director vs senior sales manager skills

Common channel sales director skills
  • Cloud, 17%
  • Lead Generation, 11%
  • Digital Marketing, 8%
  • Channel Sales, 7%
  • Account Management, 4%
  • Enterprise Sales, 4%
Common senior sales manager skills
  • Customer Satisfaction, 17%
  • Sales Process, 16%
  • Customer Service, 5%
  • Sales Training, 4%
  • Sales Performance, 4%
  • CRM, 4%

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