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Channel sales director vs territory sales manager

The differences between channel sales directors and territory sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel sales director and a territory sales manager. Additionally, a channel sales director has an average salary of $133,690, which is higher than the $74,356 average annual salary of a territory sales manager.

The top three skills for a channel sales director include cloud, lead generation and digital marketing. The most important skills for a territory sales manager are territory sales, customer service, and healthcare.

Channel sales director vs territory sales manager overview

Channel Sales DirectorTerritory Sales Manager
Yearly salary$133,690$74,356
Hourly rate$64.27$35.75
Growth rate5%5%
Number of jobs82,182119,934
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age4646
Years of experience88

What does a channel sales director do?

A channel sales director oversees an organization's channel sales and marketing operations, ensuring efficiency and client satisfaction. Part of their job is to establish roadmaps, set guidelines and timelines, liaise with internal and external parties, gather and analyze reports from different teams, develop strategies to increase profit and strengthen client relationships, and address issues and concerns, solving them promptly and effectively. Moreover, as a channel sales director, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

What does a territory sales manager do?

A territory sales manager is an individual who supervises the daily sales operations of sales representatives that are assigned to a particular location. Territory sales managers are required to meet sales targets to gain an increase in revenues and must maintain excellent customer relationships. They attend trade shows to promote the products and services of the company at the same time, conduct surveys to better understand the needs of their customers. As they are engaged in sales, territory sales managers must possess a bachelor's degree in business administration or management.

Channel sales director vs territory sales manager salary

Channel sales directors and territory sales managers have different pay scales, as shown below.

Channel Sales DirectorTerritory Sales Manager
Average salary$133,690$74,356
Salary rangeBetween $97,000 And $182,000Between $48,000 And $114,000
Highest paying CityMountain View, CASeattle, WA
Highest paying stateOregonHawaii
Best paying companyApplePalo Alto Networks
Best paying industryTechnologyRetail

Differences between channel sales director and territory sales manager education

There are a few differences between a channel sales director and a territory sales manager in terms of educational background:

Channel Sales DirectorTerritory Sales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel sales director vs territory sales manager demographics

Here are the differences between channel sales directors' and territory sales managers' demographics:

Channel Sales DirectorTerritory Sales Manager
Average age4646
Gender ratioMale, 78.4% Female, 21.6%Male, 75.0% Female, 25.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel sales director and territory sales manager duties and responsibilities

Channel sales director example responsibilities.

  • Develop and execute various marketing campaigns, progress leads and conduct post-program ROI analysis to gauge effectiveness.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Develop sales process, CRM processes and business rules for all distribution and channel partner sales.
  • Implement streamline CRM process and marketing automation platform.
  • Lead sales initiatives for region, driving SMB sales to retail locations consistently over the years.
  • Set new SAAS channel go-to-market strategies, vertical market-selling solutions for enterprise customers design to double first YOY growth.
  • Show more

Territory sales manager example responsibilities.

  • Manage all the Costco Midwest regional activity.
  • Manage annual marketing budget of $1.0 MM.
  • Manage accounts and territory with CRM software to optimize production
  • Manage process and documentation flow from initial contact through program execution, including timely CRM management.
  • Accomplish this by actively prospecting new business, maintaining accountability on all sales efforts, and actualizing attentiveness to detail.
  • Promote excellent customer satisfaction by focusing efforts on ethics, integrity and dependability.
  • Show more

Channel sales director vs territory sales manager skills

Common channel sales director skills
  • Cloud, 17%
  • Lead Generation, 11%
  • Digital Marketing, 8%
  • Channel Sales, 7%
  • Account Management, 4%
  • Enterprise Sales, 4%
Common territory sales manager skills
  • Territory Sales, 11%
  • Customer Service, 9%
  • Healthcare, 6%
  • CRM, 6%
  • Patients, 5%
  • Work Ethic, 5%

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