Contracted marketing consultant vs marketing administrator

The differences between contracted marketing consultants and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a contracted marketing consultant and a marketing administrator. Additionally, a contracted marketing consultant has an average salary of $75,020, which is higher than the $68,147 average annual salary of a marketing administrator.

The top three skills for a contracted marketing consultant include web content, market research and SEO. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Contracted marketing consultant vs marketing administrator overview

	Contracted Marketing Consultant	Marketing Administrator
Yearly salary	$75,020	$68,147
Hourly rate	$36.07	$32.76
Growth rate	19%	19%
Number of jobs	76,942	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

Contracted marketing consultant vs marketing administrator salary

Contracted marketing consultants and marketing administrators have different pay scales, as shown below.

	Contracted Marketing Consultant	Marketing Administrator
Average salary	$75,020	$68,147
Salary range	Between $49,000 And $113,000	Between $46,000 And $99,000
Highest paying City	-	Dover, DE
Highest paying state	-	Alaska
Best paying company	-	Fox News
Best paying industry	-	Finance

Differences between contracted marketing consultant and marketing administrator education

There are a few differences between a contracted marketing consultant and a marketing administrator in terms of educational background:

	Contracted Marketing Consultant	Marketing Administrator
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Contracted marketing consultant vs marketing administrator demographics

Here are the differences between contracted marketing consultants' and marketing administrators' demographics:

	Contracted Marketing Consultant	Marketing Administrator
Average age	37	37
Gender ratio	Male, 43.4% Female, 56.6%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between contracted marketing consultant and marketing administrator duties and responsibilities

Contracted marketing consultant example responsibilities.

Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Review of program ROI for a number of different campaigns.
Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
Facilitate split-test lead generation efforts on Facebook marketing campaigns.
Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Contracted marketing consultant vs marketing administrator skills

Common contracted marketing consultant skills

Web Content, 31%
Market Research, 10%
SEO, 7%
Press Releases, 6%
Facebook, 5%
Trade Shows, 3%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Contracted Marketing Consultant
Contracted Marketing Consultant vs Marketing Administrator

Updated January 8, 2025

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