Contracted marketing consultant vs marketing analyst

Differences between contracted marketing consultant and marketing analyst duties and responsibilities

Contracted marketing consultant example responsibilities.

• Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
• Review of program ROI for a number of different campaigns.
• Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
• Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
• Facilitate split-test lead generation efforts on Facebook marketing campaigns.
• Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.
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Marketing analyst example responsibilities.

• Train users; manage change requests/defects, UAT, and provide post production support.
• Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
• Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
• Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
• Investigate questionable sales leads within SalesForce.com.
• Manage multiple SQL databases and deliver data analysis and business reports.
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