Contracted marketing consultant vs marketing communications specialist

Differences between contracted marketing consultant and marketing communications specialist duties and responsibilities

Contracted marketing consultant example responsibilities.

• Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
• Review of program ROI for a number of different campaigns.
• Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
• Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
• Facilitate split-test lead generation efforts on Facebook marketing campaigns.
• Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.
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Marketing communications specialist example responsibilities.

• Accomplish increasing the number of followers for the company's twitter account.
• Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
• Monitor and manage general company email address and company LinkedIn page
• Lead information management, collaboration, CRM, and business intelligence initiatives.
• Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
• Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
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