Contracted marketing consultant vs marketing executive

The differences between contracted marketing consultants and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a contracted marketing consultant, becoming a marketing executive takes usually requires 8-10 years. Additionally, a contracted marketing consultant has an average salary of $75,020, which is higher than the $73,499 average annual salary of a marketing executive.

The top three skills for a contracted marketing consultant include web content, market research and SEO. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Contracted marketing consultant vs marketing executive overview

	Contracted Marketing Consultant	Marketing Executive
Yearly salary	$75,020	$73,499
Hourly rate	$36.07	$35.34
Growth rate	19%	10%
Number of jobs	76,942	145,040
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 70%
Average age	37	39
Years of experience	6	10

Contracted marketing consultant vs marketing executive salary

Contracted marketing consultants and marketing executives have different pay scales, as shown below.

	Contracted Marketing Consultant	Marketing Executive
Average salary	$75,020	$73,499
Salary range	Between $49,000 And $113,000	Between $49,000 And $108,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Nevada
Best paying company	-	Microsoft
Best paying industry	-	Retail

Differences between contracted marketing consultant and marketing executive education

There are a few differences between a contracted marketing consultant and a marketing executive in terms of educational background:

	Contracted Marketing Consultant	Marketing Executive
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Contracted marketing consultant vs marketing executive demographics

Here are the differences between contracted marketing consultants' and marketing executives' demographics:

	Contracted Marketing Consultant	Marketing Executive
Average age	37	39
Gender ratio	Male, 43.4% Female, 56.6%	Male, 47.2% Female, 52.8%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.2% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between contracted marketing consultant and marketing executive duties and responsibilities

Contracted marketing consultant example responsibilities.

Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Review of program ROI for a number of different campaigns.
Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
Facilitate split-test lead generation efforts on Facebook marketing campaigns.
Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.

Marketing executive example responsibilities.

Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.

Contracted marketing consultant vs marketing executive skills

Common contracted marketing consultant skills

Web Content, 31%
Market Research, 10%
SEO, 7%
Press Releases, 6%
Facebook, 5%
Trade Shows, 3%

Common marketing executive skills

Digital Marketing, 11%
Marketing Campaigns, 9%
Product Development, 7%
Sales Strategies, 4%
SEO, 4%
Email Campaigns, 4%

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Contracted Marketing Consultant
Contracted Marketing Consultant vs Marketing Executive

Updated January 8, 2025

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