Post job

Contracted marketing consultant vs media consultant

The differences between contracted marketing consultants and media consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a contracted marketing consultant, becoming a media consultant takes usually requires 2-4 years. Additionally, a contracted marketing consultant has an average salary of $75,020, which is higher than the $53,443 average annual salary of a media consultant.

The top three skills for a contracted marketing consultant include web content, market research and SEO. The most important skills for a media consultant are website development, facebook, and twitter.

Contracted marketing consultant vs media consultant overview

Contracted Marketing ConsultantMedia Consultant
Yearly salary$75,020$53,443
Hourly rate$36.07$25.69
Growth rate19%8%
Number of jobs76,94228,768
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age3742
Years of experience64

Contracted marketing consultant vs media consultant salary

Contracted marketing consultants and media consultants have different pay scales, as shown below.

Contracted Marketing ConsultantMedia Consultant
Average salary$75,020$53,443
Salary rangeBetween $49,000 And $113,000Between $32,000 And $89,000
Highest paying City-Washington, DC
Highest paying state-Washington
Best paying company-iHeartMedia
Best paying industry--

Differences between contracted marketing consultant and media consultant education

There are a few differences between a contracted marketing consultant and a media consultant in terms of educational background:

Contracted Marketing ConsultantMedia Consultant
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Contracted marketing consultant vs media consultant demographics

Here are the differences between contracted marketing consultants' and media consultants' demographics:

Contracted Marketing ConsultantMedia Consultant
Average age3742
Gender ratioMale, 43.4% Female, 56.6%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.2% American Indian and Alaska Native, 0.1%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between contracted marketing consultant and media consultant duties and responsibilities

Contracted marketing consultant example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Review of program ROI for a number of different campaigns.
  • Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
  • Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
  • Facilitate split-test lead generation efforts on Facebook marketing campaigns.
  • Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.
  • Show more

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Contracted marketing consultant vs media consultant skills

Common contracted marketing consultant skills
  • Web Content, 31%
  • Market Research, 10%
  • SEO, 7%
  • Press Releases, 6%
  • Facebook, 5%
  • Trade Shows, 3%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%

Browse business and financial jobs