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Customer associate vs sales associate

The differences between customer associates and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a customer associate has an average salary of $32,989, which is higher than the $32,167 average annual salary of a sales associate.

The top three skills for a customer associate include sales floor, product knowledge and customer service. The most important skills for a sales associate are customer service, sales floor, and cash handling.

Customer associate vs sales associate overview

Customer AssociateSales Associate
Yearly salary$32,989$32,167
Hourly rate$15.86$15.46
Growth rate-4%-
Number of jobs191,027579,849
Job satisfaction--
Most common degreeBachelor's Degree, 43%Bachelor's Degree, 38%
Average age4041
Years of experience12-

What does a customer associate do?

A customer associate is responsible for providing the best customer service by assisting the customers with their inquiries and concerns, as well as resolving their complaints, processing replacements, and issuing refunds as needed. Customer associates also sell products and services to the customers, demonstrating product features, and identifying business opportunities to drive more revenues and profits for the business. They must have excellent communication and organizational skills to process orders and payments timely and accurately.

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

Customer associate vs sales associate salary

Customer associates and sales associates have different pay scales, as shown below.

Customer AssociateSales Associate
Average salary$32,989$32,167
Salary rangeBetween $21,000 And $51,000Between $21,000 And $47,000
Highest paying CityLos Angeles, CANew York, NY
Highest paying stateCaliforniaNew York
Best paying companyUdemyBarclays
Best paying industryTelecommunicationManufacturing

Differences between customer associate and sales associate education

There are a few differences between a customer associate and a sales associate in terms of educational background:

Customer AssociateSales Associate
Most common degreeBachelor's Degree, 43%Bachelor's Degree, 38%
Most common majorBusinessBusiness
Most common college--

Customer associate vs sales associate demographics

Here are the differences between customer associates' and sales associates' demographics:

Customer AssociateSales Associate
Average age4041
Gender ratioMale, 42.6% Female, 57.4%Male, 38.4% Female, 61.6%
Race ratioBlack or African American, 12.1% Unknown, 5.6% Hispanic or Latino, 19.9% Asian, 6.9% White, 54.9% American Indian and Alaska Native, 0.7%Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%
LGBT Percentage7%7%

Differences between customer associate and sales associate duties and responsibilities

Customer associate example responsibilities.

  • Manage product queries, process orders and deliveries of medical devices to NHS and private hospitals in UK.
  • Collaborate with management to train new employees on company policies and procedures and manage customer concerns via LiveChat.
  • Provide troubleshooting steps to service apple products.
  • Answer phones, operate POS and collect payments of cash, credit/debit cards and checks.
  • Job duties include not only calls, but faxing, copying, outlook, multitasking.
  • Require to have above average language skills, phone, negotiating, collaboration, persuasion, innovation.
  • Show more

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

Customer associate vs sales associate skills

Common customer associate skills
  • Sales Floor, 24%
  • Product Knowledge, 22%
  • Customer Service, 13%
  • Phone Calls, 7%
  • Customer Calls, 3%
  • Outbound Calls, 3%
Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%

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