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Development & marketing associate vs marketing analyst

The differences between development & marketing associates and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a development & marketing associate and a marketing analyst. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Development & marketing associate vs marketing analyst overview

Development & Marketing AssociateMarketing Analyst
Yearly salary$70,545$59,380
Hourly rate$33.92$28.55
Growth rate19%19%
Number of jobs122,42195,650
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a development & marketing associate do?

A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Development & marketing associate vs marketing analyst salary

Development & marketing associates and marketing analysts have different pay scales, as shown below.

Development & Marketing AssociateMarketing Analyst
Average salary$70,545$59,380
Salary rangeBetween $50,000 And $98,000Between $41,000 And $84,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyBuild-A-Bear WorkshopMeta
Best paying industryFinanceFinance

Differences between development & marketing associate and marketing analyst education

There are a few differences between a development & marketing associate and a marketing analyst in terms of educational background:

Development & Marketing AssociateMarketing Analyst
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Development & marketing associate vs marketing analyst demographics

Here are the differences between development & marketing associates' and marketing analysts' demographics:

Development & Marketing AssociateMarketing Analyst
Average age3737
Gender ratioMale, 35.9% Female, 64.1%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between development & marketing associate and marketing analyst duties and responsibilities

Development & marketing associate example responsibilities.

  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Advise management on new CRM solutions and marketing automation tools.
  • Assist in creating messaging and posts for social media campaigns on Facebook.
  • Qualify and track opportunities using Symfo sales methodology and CRM system (Salesforce).
  • Construct and format PowerPoint presentations for client meetings.
  • Communicate marketing reports by compiling, analyzing, and summarizing sales/marketing efforts and track ROI of marketing initiatives and campaigns.
  • Show more

Marketing analyst example responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show more

Development & marketing associate vs marketing analyst skills

Common development & marketing associate skills
  • Digital Marketing, 16%
  • Market Research, 10%
  • CSS, 10%
  • Email Marketing, 8%
  • Business Development, 8%
  • CRM, 6%
Common marketing analyst skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

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