Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between development & marketing associates and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a development & marketing associate, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $70,545 average annual salary of a development & marketing associate.
The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Development & Marketing Associate | Marketing Executive | |
| Yearly salary | $70,545 | $73,499 |
| Hourly rate | $33.92 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 122,421 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Development & marketing associates and marketing executives have different pay scales, as shown below.
| Development & Marketing Associate | Marketing Executive | |
| Average salary | $70,545 | $73,499 |
| Salary range | Between $50,000 And $98,000 | Between $49,000 And $108,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Build-A-Bear Workshop | Microsoft |
| Best paying industry | Finance | Retail |
There are a few differences between a development & marketing associate and a marketing executive in terms of educational background:
| Development & Marketing Associate | Marketing Executive | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between development & marketing associates' and marketing executives' demographics:
| Development & Marketing Associate | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |