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The differences between digital consultants and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital consultant and a marketing analyst. Additionally, a digital consultant has an average salary of $103,415, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a digital consultant include powerpoint, digital marketing and client facing. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Digital Consultant | Marketing Analyst | |
| Yearly salary | $103,415 | $59,380 |
| Hourly rate | $49.72 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 31,174 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Digital consultants and marketing analysts have different pay scales, as shown below.
| Digital Consultant | Marketing Analyst | |
| Average salary | $103,415 | $59,380 |
| Salary range | Between $80,000 And $132,000 | Between $41,000 And $84,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | BNY Mellon | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a digital consultant and a marketing analyst in terms of educational background:
| Digital Consultant | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital consultants' and marketing analysts' demographics:
| Digital Consultant | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |