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The differences between digital consultants and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital consultant and a research analyst. Additionally, a digital consultant has an average salary of $103,415, which is higher than the $70,232 average annual salary of a research analyst.
The top three skills for a digital consultant include powerpoint, digital marketing and client facing. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Digital Consultant | Research Analyst | |
| Yearly salary | $103,415 | $70,232 |
| Hourly rate | $49.72 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 31,174 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Digital consultants and research analysts have different pay scales, as shown below.
| Digital Consultant | Research Analyst | |
| Average salary | $103,415 | $70,232 |
| Salary range | Between $80,000 And $132,000 | Between $45,000 And $107,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | BNY Mellon | The Citadel |
| Best paying industry | Technology | Finance |
There are a few differences between a digital consultant and a research analyst in terms of educational background:
| Digital Consultant | Research Analyst | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital consultants' and research analysts' demographics:
| Digital Consultant | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |