Digital director vs assistant marketing director

The differences between digital directors and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and an assistant marketing director. Additionally, a digital director has an average salary of $129,557, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Digital director vs assistant marketing director overview

	Digital Director	Assistant Marketing Director
Yearly salary	$129,557	$55,415
Hourly rate	$62.29	$26.64
Growth rate	10%	10%
Number of jobs	65,914	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a digital director do?

A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Digital director vs assistant marketing director salary

Digital directors and assistant marketing directors have different pay scales, as shown below.

	Digital Director	Assistant Marketing Director
Average salary	$129,557	$55,415
Salary range	Between $90,000 And $185,000	Between $35,000 And $86,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Oregon	California
Best paying company	McKinsey & Company Inc	Moody's
Best paying industry	Professional	-

Differences between digital director and assistant marketing director education

There are a few differences between a digital director and an assistant marketing director in terms of educational background:

	Digital Director	Assistant Marketing Director
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Digital director vs assistant marketing director demographics

Here are the differences between digital directors' and assistant marketing directors' demographics:

	Digital Director	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 68.8% Female, 31.2%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between digital director and assistant marketing director duties and responsibilities

Digital director example responsibilities.

Manage the planning, development, and delivery of email marketing channel including CRM.
Implement the use of a CRM system and processes to assign and track new leads.
Manage direct mail, email and social media projects to help clients with better response rates and ROI.
Manage marketing strategies deliver through social media, email and Facebook advertising.
Provide marketing automation expertise to clients with the use of Marketo and Salesforce implementations.
film, edit, and post all video material to PPC social media pages.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Digital director vs assistant marketing director skills

Common digital director skills

Digital Marketing, 14%
Digital Transformation, 13%
Digital Strategy, 4%
Project Management, 4%
Digital Content, 3%
CRM, 3%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Digital Director
Digital Director vs Assistant Marketing Director

Updated January 8, 2025

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