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The differences between digital directors and group directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a group director. Additionally, a group director has an average salary of $149,193, which is higher than the $129,557 average annual salary of a digital director.
The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a group director are oversight, healthcare, and project management.
| Digital Director | Group Director | |
| Yearly salary | $129,557 | $149,193 |
| Hourly rate | $62.29 | $71.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 65,914 | 89,420 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability. They also handle the department's budgets, allocating adequate resources for every team to support project deliverables. A group director must have excellent communication and leadership skills, analyzing business functions, and developing strategic ways to increase productivity.
Digital directors and group directors have different pay scales, as shown below.
| Digital Director | Group Director | |
| Average salary | $129,557 | $149,193 |
| Salary range | Between $90,000 And $185,000 | Between $99,000 And $224,000 |
| Highest paying City | San Francisco, CA | Newark, NJ |
| Highest paying state | Oregon | New Jersey |
| Best paying company | McKinsey & Company Inc | Apple |
| Best paying industry | Professional | Finance |
There are a few differences between a digital director and a group director in terms of educational background:
| Digital Director | Group Director | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital directors' and group directors' demographics:
| Digital Director | Group Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 68.8% Female, 31.2% | Male, 64.6% Female, 35.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |