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Digital director vs group director

The differences between digital directors and group directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a group director. Additionally, a group director has an average salary of $149,193, which is higher than the $129,557 average annual salary of a digital director.

The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a group director are oversight, healthcare, and project management.

Digital director vs group director overview

Digital DirectorGroup Director
Yearly salary$129,557$149,193
Hourly rate$62.29$71.73
Growth rate10%10%
Number of jobs65,91489,420
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 69%
Average age3939
Years of experience1010

What does a digital director do?

A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.

What does a group director do?

A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability. They also handle the department's budgets, allocating adequate resources for every team to support project deliverables. A group director must have excellent communication and leadership skills, analyzing business functions, and developing strategic ways to increase productivity.

Digital director vs group director salary

Digital directors and group directors have different pay scales, as shown below.

Digital DirectorGroup Director
Average salary$129,557$149,193
Salary rangeBetween $90,000 And $185,000Between $99,000 And $224,000
Highest paying CitySan Francisco, CANewark, NJ
Highest paying stateOregonNew Jersey
Best paying companyMcKinsey & Company IncApple
Best paying industryProfessionalFinance

Differences between digital director and group director education

There are a few differences between a digital director and a group director in terms of educational background:

Digital DirectorGroup Director
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital director vs group director demographics

Here are the differences between digital directors' and group directors' demographics:

Digital DirectorGroup Director
Average age3939
Gender ratioMale, 68.8% Female, 31.2%Male, 64.6% Female, 35.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital director and group director duties and responsibilities

Digital director example responsibilities.

  • Manage the planning, development, and delivery of email marketing channel including CRM.
  • Implement the use of a CRM system and processes to assign and track new leads.
  • Manage direct mail, email and social media projects to help clients with better response rates and ROI.
  • Manage marketing strategies deliver through social media, email and Facebook advertising.
  • Provide marketing automation expertise to clients with the use of Marketo and Salesforce implementations.
  • film, edit, and post all video material to PPC social media pages.
  • Show more

Group director example responsibilities.

  • Manage business relate responsibilities such as employee relations, scheduling, payroll, and general center operations.
  • Manage treasury and wire transfer/electronic payments operations.
  • Manage the production operational readiness group and provide oversight for all delivery projects for the company.
  • Manage and monitor rehabilitation departments to ensure productivity thresholds are met and appropriate Medicare billing criteria document.
  • Create a Medicaid regulation requirements tracking grid for operational leads and underwriting to reference while drafting responses for new business proposals.
  • Manage inter-relationships between diverse work groups in the brewing, packaging and distribution departments relating to internal logistics and production scheduling.
  • Show more

Digital director vs group director skills

Common digital director skills
  • Digital Marketing, 14%
  • Digital Transformation, 13%
  • Digital Strategy, 4%
  • Project Management, 4%
  • Digital Content, 3%
  • CRM, 3%
Common group director skills
  • Oversight, 12%
  • Healthcare, 10%
  • Project Management, 9%
  • Direct Reports, 7%
  • Digital Marketing, 5%
  • Process Improvement, 4%

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