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The differences between digital directors and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $129,557 average annual salary of a digital director.
The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a product director are product management, product strategy, and project management.
| Digital Director | Product Director | |
| Yearly salary | $129,557 | $148,910 |
| Hourly rate | $62.29 | $71.59 |
| Growth rate | 10% | 10% |
| Number of jobs | 65,914 | 125,200 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Digital directors and product directors have different pay scales, as shown below.
| Digital Director | Product Director | |
| Average salary | $129,557 | $148,910 |
| Salary range | Between $90,000 And $185,000 | Between $104,000 And $212,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Professional | Internet |
There are a few differences between a digital director and a product director in terms of educational background:
| Digital Director | Product Director | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital directors' and product directors' demographics:
| Digital Director | Product Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 68.8% Female, 31.2% | Male, 72.4% Female, 27.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |