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The differences between digital directors and senior directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital director and a senior director. Additionally, a senior director has an average salary of $152,047, which is higher than the $129,557 average annual salary of a digital director.
The top three skills for a digital director include digital marketing, digital transformation and digital strategy. The most important skills for a senior director are healthcare, analytics, and patients.
| Digital Director | Senior Director | |
| Yearly salary | $129,557 | $152,047 |
| Hourly rate | $62.29 | $73.10 |
| Growth rate | 10% | 10% |
| Number of jobs | 65,914 | 131,871 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital director is in charge of spearheading and overseeing the campaigns and projects for digital marketing within a company. Their responsibilities revolve around devising strategies to boost sales and brand awareness, establishing goals and sales objectives, monitoring the progress of projects, and assessing workforce performance. They must also coordinate different departments, liaise with external agencies, and produce progress reports for the stakeholders. Furthermore, as a digital director, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
Senior directors are the top management who manage the overall corporate structure of a brand. These executives take responsibility for the planning, operations, and profitability of the company. They direct and control all the functions of businesses. Their jobs cover the advertising, marketing, sales, and promotions of products and services. They are the people behind the tactical and strategic management of every asset of the enterprise through different programs.
Digital directors and senior directors have different pay scales, as shown below.
| Digital Director | Senior Director | |
| Average salary | $129,557 | $152,047 |
| Salary range | Between $90,000 And $185,000 | Between $105,000 And $219,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | McKinsey & Company Inc | Apple |
| Best paying industry | Professional | Pharmaceutical |
There are a few differences between a digital director and a senior director in terms of educational background:
| Digital Director | Senior Director | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital directors' and senior directors' demographics:
| Digital Director | Senior Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 68.8% Female, 31.2% | Male, 66.6% Female, 33.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |