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The differences between digital marketing associates and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing associate and a marketing assistant. Additionally, a digital marketing associate has an average salary of $55,145, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Digital Marketing Associate | Marketing Assistant | |
| Yearly salary | $55,145 | $39,442 |
| Hourly rate | $26.51 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,359 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Digital marketing associates and marketing assistants have different pay scales, as shown below.
| Digital Marketing Associate | Marketing Assistant | |
| Average salary | $55,145 | $39,442 |
| Salary range | Between $39,000 And $76,000 | Between $28,000 And $55,000 |
| Highest paying City | Wilmington, DE | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | JPMorgan Chase & Co. | |
| Best paying industry | Retail | Finance |
There are a few differences between a digital marketing associate and a marketing assistant in terms of educational background:
| Digital Marketing Associate | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and marketing assistants' demographics:
| Digital Marketing Associate | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |