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The differences between digital marketing associates and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing associate and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $55,145 average annual salary of a digital marketing associate.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Digital Marketing Associate | Marketing Consultant | |
| Yearly salary | $55,145 | $70,593 |
| Hourly rate | $26.51 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,359 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Digital marketing associates and marketing consultants have different pay scales, as shown below.
| Digital Marketing Associate | Marketing Consultant | |
| Average salary | $55,145 | $70,593 |
| Salary range | Between $39,000 And $76,000 | Between $44,000 And $112,000 |
| Highest paying City | Wilmington, DE | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | JPMorgan Chase & Co. | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between a digital marketing associate and a marketing consultant in terms of educational background:
| Digital Marketing Associate | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and marketing consultants' demographics:
| Digital Marketing Associate | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |