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The differences between digital marketing associates and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing associate and a marketing coordinator. Additionally, a digital marketing associate has an average salary of $55,145, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Digital Marketing Associate | Marketing Coordinator | |
| Yearly salary | $55,145 | $48,326 |
| Hourly rate | $26.51 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,359 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Digital marketing associates and marketing coordinators have different pay scales, as shown below.
| Digital Marketing Associate | Marketing Coordinator | |
| Average salary | $55,145 | $48,326 |
| Salary range | Between $39,000 And $76,000 | Between $34,000 And $67,000 |
| Highest paying City | Wilmington, DE | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | JPMorgan Chase & Co. | Keller Williams Capital Properties |
| Best paying industry | Retail | Technology |
There are a few differences between a digital marketing associate and a marketing coordinator in terms of educational background:
| Digital Marketing Associate | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and marketing coordinators' demographics:
| Digital Marketing Associate | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |