Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing consultants and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing consultant, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a digital marketing consultant include digital marketing, social media marketing and CRM. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Digital Marketing Consultant | Marketing Executive | |
| Yearly salary | $71,064 | $73,499 |
| Hourly rate | $34.17 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 99,520 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Digital marketing consultants and marketing executives have different pay scales, as shown below.
| Digital Marketing Consultant | Marketing Executive | |
| Average salary | $71,064 | $73,499 |
| Salary range | Between $49,000 And $101,000 | Between $49,000 And $108,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | New Jersey | Nevada |
| Best paying company | Booz Allen Hamilton | Microsoft |
| Best paying industry | Manufacturing | Retail |
There are a few differences between a digital marketing consultant and a marketing executive in terms of educational background:
| Digital Marketing Consultant | Marketing Executive | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 70% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing consultants' and marketing executives' demographics:
| Digital Marketing Consultant | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 58.0% Female, 42.0% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |