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The differences between digital marketing consultants and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing consultant, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a digital marketing consultant include digital marketing, social media marketing and CRM. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Digital Marketing Consultant | Marketing Strategist | |
| Yearly salary | $71,064 | $80,033 |
| Hourly rate | $34.17 | $38.48 |
| Growth rate | 19% | 10% |
| Number of jobs | 99,520 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Digital marketing consultants and marketing strategists have different pay scales, as shown below.
| Digital Marketing Consultant | Marketing Strategist | |
| Average salary | $71,064 | $80,033 |
| Salary range | Between $49,000 And $101,000 | Between $53,000 And $119,000 |
| Highest paying City | Washington, DC | Harrisburg, PA |
| Highest paying state | New Jersey | Pennsylvania |
| Best paying company | Booz Allen Hamilton | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a digital marketing consultant and a marketing strategist in terms of educational background:
| Digital Marketing Consultant | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing consultants' and marketing strategists' demographics:
| Digital Marketing Consultant | Marketing Strategist | |
| Average age | 37 | 39 |
| Gender ratio | Male, 58.0% Female, 42.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |