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Digital media consultant vs digital marketing consultant

The differences between digital media consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media consultant, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a digital media consultant has an average salary of $74,169, which is higher than the $71,064 average annual salary of a digital marketing consultant.

The top three skills for a digital media consultant include digital marketing, web design and digital campaigns. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.

Digital media consultant vs digital marketing consultant overview

Digital Media ConsultantDigital Marketing Consultant
Yearly salary$74,169$71,064
Hourly rate$35.66$34.17
Growth rate8%19%
Number of jobs31,01299,520
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 76%
Average age4237
Years of experience46

Digital media consultant vs digital marketing consultant salary

Digital media consultants and digital marketing consultants have different pay scales, as shown below.

Digital Media ConsultantDigital Marketing Consultant
Average salary$74,169$71,064
Salary rangeBetween $54,000 And $100,000Between $49,000 And $101,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-Booz Allen Hamilton
Best paying industry-Manufacturing

Differences between digital media consultant and digital marketing consultant education

There are a few differences between a digital media consultant and a digital marketing consultant in terms of educational background:

Digital Media ConsultantDigital Marketing Consultant
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeNorthwestern UniversityUniversity of Georgia

Digital media consultant vs digital marketing consultant demographics

Here are the differences between digital media consultants' and digital marketing consultants' demographics:

Digital Media ConsultantDigital Marketing Consultant
Average age4237
Gender ratioMale, 60.0% Female, 40.0%Male, 58.0% Female, 42.0%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between digital media consultant and digital marketing consultant duties and responsibilities

Digital media consultant example responsibilities.

  • Create and manage Facebook company page
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design websites, professional Facebook pages, and reputation management campaigns and develop impressive business profiles.
  • Recommend customized advertising programs to produce the maximum ROI within each client's budget.
  • Advise clients on appropriate digital method (s) that will provide them with the best ROI.
  • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.
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Digital marketing consultant example responsibilities.

  • Manage the flow of data from website channels into the CRM to ensure accuracy and effectiveness.
  • Manage a $250K media budget to produce over 210K app installs using PPC, CPE, and CPM advertising.
  • Process and manage contact information in CRM software applications.
  • Develop and optimize results-driven social marketing and branding initiatives while managing budget and tracking ROI.
  • Recommend enhancements to the content management system to improve the UI for content contributors and UX for site visitors.
  • Serve as the liaison and project manager of website, content development, SEO, PPC, and ROI measurement.
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Digital media consultant vs digital marketing consultant skills

Common digital media consultant skills
  • Digital Marketing, 16%
  • Web Design, 15%
  • Digital Campaigns, 7%
  • Digital Products, 5%
  • Client Facing, 5%
  • Search Engine Optimization, 4%
Common digital marketing consultant skills
  • Digital Marketing, 31%
  • Social Media Marketing, 4%
  • CRM, 4%
  • Email Marketing, 3%
  • Customer Service, 3%
  • Web Design, 3%

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