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Digital media consultant vs digital marketing specialist

The differences between digital media consultants and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media consultant, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital media consultant has an average salary of $74,169, which is higher than the $60,359 average annual salary of a digital marketing specialist.

The top three skills for a digital media consultant include digital marketing, web design and digital campaigns. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Digital media consultant vs digital marketing specialist overview

Digital Media ConsultantDigital Marketing Specialist
Yearly salary$74,169$60,359
Hourly rate$35.66$29.02
Growth rate8%19%
Number of jobs31,01294,029
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 76%
Average age4237
Years of experience46

Digital media consultant vs digital marketing specialist salary

Digital media consultants and digital marketing specialists have different pay scales, as shown below.

Digital Media ConsultantDigital Marketing Specialist
Average salary$74,169$60,359
Salary rangeBetween $54,000 And $100,000Between $44,000 And $81,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Finance

Differences between digital media consultant and digital marketing specialist education

There are a few differences between a digital media consultant and a digital marketing specialist in terms of educational background:

Digital Media ConsultantDigital Marketing Specialist
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Digital media consultant vs digital marketing specialist demographics

Here are the differences between digital media consultants' and digital marketing specialists' demographics:

Digital Media ConsultantDigital Marketing Specialist
Average age4237
Gender ratioMale, 60.0% Female, 40.0%Male, 51.1% Female, 48.9%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between digital media consultant and digital marketing specialist duties and responsibilities

Digital media consultant example responsibilities.

  • Create and manage Facebook company page
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design websites, professional Facebook pages, and reputation management campaigns and develop impressive business profiles.
  • Recommend customized advertising programs to produce the maximum ROI within each client's budget.
  • Advise clients on appropriate digital method (s) that will provide them with the best ROI.
  • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.
  • Show more

Digital marketing specialist example responsibilities.

  • Manage and distribution integrate product promotion campaigns (B2B and B2C).
  • Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
  • Manage photography department in office and on location in numerous national ad campaign shoots.
  • Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
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Digital media consultant vs digital marketing specialist skills

Common digital media consultant skills
  • Digital Marketing, 16%
  • Web Design, 15%
  • Digital Campaigns, 7%
  • Digital Products, 5%
  • Client Facing, 5%
  • Search Engine Optimization, 4%
Common digital marketing specialist skills
  • Digital Marketing, 23%
  • Marketing Campaigns, 6%
  • Email Marketing, 5%
  • Google Analytics, 4%
  • B Testing, 4%
  • Lead Generation, 3%

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