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Digital media consultant vs media manager

The differences between digital media consultants and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media consultant, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $74,169 average annual salary of a digital media consultant.

The top three skills for a digital media consultant include digital marketing, web design and digital campaigns. The most important skills for a media manager are digital marketing, kpis, and media planning.

Digital media consultant vs media manager overview

Digital Media ConsultantMedia Manager
Yearly salary$74,169$96,475
Hourly rate$35.66$46.38
Growth rate8%10%
Number of jobs31,012110,888
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Average age4239
Years of experience410

Digital media consultant vs media manager salary

Digital media consultants and media managers have different pay scales, as shown below.

Digital Media ConsultantMedia Manager
Average salary$74,169$96,475
Salary rangeBetween $54,000 And $100,000Between $66,000 And $140,000
Highest paying City-San Francisco, CA
Highest paying state-Pennsylvania
Best paying company-Meta
Best paying industry-Automotive

Differences between digital media consultant and media manager education

There are a few differences between a digital media consultant and a media manager in terms of educational background:

Digital Media ConsultantMedia Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityUniversity of Georgia

Digital media consultant vs media manager demographics

Here are the differences between digital media consultants' and media managers' demographics:

Digital Media ConsultantMedia Manager
Average age4239
Gender ratioMale, 60.0% Female, 40.0%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage12%10%

Differences between digital media consultant and media manager duties and responsibilities

Digital media consultant example responsibilities.

  • Create and manage Facebook company page
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design websites, professional Facebook pages, and reputation management campaigns and develop impressive business profiles.
  • Recommend customized advertising programs to produce the maximum ROI within each client's budget.
  • Advise clients on appropriate digital method (s) that will provide them with the best ROI.
  • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Digital media consultant vs media manager skills

Common digital media consultant skills
  • Digital Marketing, 16%
  • Web Design, 15%
  • Digital Campaigns, 7%
  • Digital Products, 5%
  • Client Facing, 5%
  • Search Engine Optimization, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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