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Digital media consultant vs public relations

The differences between digital media consultants and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media consultant and a public relations. Additionally, a digital media consultant has an average salary of $74,169, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a digital media consultant include digital marketing, web design and digital campaigns. The most important skills for a public relations are press releases, web content, and facebook.

Digital media consultant vs public relations overview

Digital Media ConsultantPublic Relations
Yearly salary$74,169$48,383
Hourly rate$35.66$23.26
Growth rate8%8%
Number of jobs31,01222,721
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age4242
Years of experience44

Digital media consultant vs public relations salary

Digital media consultants and public relations have different pay scales, as shown below.

Digital Media ConsultantPublic Relations
Average salary$74,169$48,383
Salary rangeBetween $54,000 And $100,000Between $32,000 And $72,000
Highest paying City-Richmond, VA
Highest paying state-Virginia
Best paying company-Edelman Financial Engines
Best paying industry-Professional

Differences between digital media consultant and public relations education

There are a few differences between a digital media consultant and a public relations in terms of educational background:

Digital Media ConsultantPublic Relations
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityStanford University

Digital media consultant vs public relations demographics

Here are the differences between digital media consultants' and public relations' demographics:

Digital Media ConsultantPublic Relations
Average age4242
Gender ratioMale, 60.0% Female, 40.0%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between digital media consultant and public relations duties and responsibilities

Digital media consultant example responsibilities.

  • Create and manage Facebook company page
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design websites, professional Facebook pages, and reputation management campaigns and develop impressive business profiles.
  • Recommend customized advertising programs to produce the maximum ROI within each client's budget.
  • Advise clients on appropriate digital method (s) that will provide them with the best ROI.
  • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Digital media consultant vs public relations skills

Common digital media consultant skills
  • Digital Marketing, 16%
  • Web Design, 15%
  • Digital Campaigns, 7%
  • Digital Products, 5%
  • Client Facing, 5%
  • Search Engine Optimization, 4%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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