Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital strategists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital strategist and a digital marketing specialist. Additionally, a digital strategist has an average salary of $72,491, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Digital Strategist | Digital Marketing Specialist | |
| Yearly salary | $72,491 | $60,359 |
| Hourly rate | $34.85 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 25,123 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Digital strategists and digital marketing specialists have different pay scales, as shown below.
| Digital Strategist | Digital Marketing Specialist | |
| Average salary | $72,491 | $60,359 |
| Salary range | Between $49,000 And $106,000 | Between $44,000 And $81,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a digital strategist and a digital marketing specialist in terms of educational background:
| Digital Strategist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and digital marketing specialists' demographics:
| Digital Strategist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |