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The differences between digital strategists and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital strategist and a marketing representative. Additionally, a digital strategist has an average salary of $72,491, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Digital Strategist | Marketing Representative | |
| Yearly salary | $72,491 | $47,376 |
| Hourly rate | $34.85 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 25,123 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Digital strategists and marketing representatives have different pay scales, as shown below.
| Digital Strategist | Marketing Representative | |
| Average salary | $72,491 | $47,376 |
| Salary range | Between $49,000 And $106,000 | Between $28,000 And $77,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Delaware | Washington |
| Best paying company | Meta | Amazon |
| Best paying industry | Technology | Finance |
There are a few differences between a digital strategist and a marketing representative in terms of educational background:
| Digital Strategist | Marketing Representative | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 68% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and marketing representatives' demographics:
| Digital Strategist | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |