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The differences between digital strategists and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital strategist, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $72,491 average annual salary of a digital strategist.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Digital Strategist | Media Manager | |
| Yearly salary | $72,491 | $96,475 |
| Hourly rate | $34.85 | $46.38 |
| Growth rate | 19% | 10% |
| Number of jobs | 25,123 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Digital strategists and media managers have different pay scales, as shown below.
| Digital Strategist | Media Manager | |
| Average salary | $72,491 | $96,475 |
| Salary range | Between $49,000 And $106,000 | Between $66,000 And $140,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Delaware | Pennsylvania |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Automotive |
There are a few differences between a digital strategist and a media manager in terms of educational background:
| Digital Strategist | Media Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and media managers' demographics:
| Digital Strategist | Media Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |