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The differences between digital strategists and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital strategist, becoming an online marketing manager takes usually requires 8-10 years. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $72,491 average annual salary of a digital strategist.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Digital Strategist | Online Marketing Manager | |
| Yearly salary | $72,491 | $96,212 |
| Hourly rate | $34.85 | $46.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 25,123 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Digital strategists and online marketing managers have different pay scales, as shown below.
| Digital Strategist | Online Marketing Manager | |
| Average salary | $72,491 | $96,212 |
| Salary range | Between $49,000 And $106,000 | Between $69,000 And $133,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Delaware | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Utilities |
There are a few differences between a digital strategist and an online marketing manager in terms of educational background:
| Digital Strategist | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and online marketing managers' demographics:
| Digital Strategist | Online Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |