Direct marketing coordinator vs marketing analyst

The differences between direct marketing coordinators and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing coordinator and a marketing analyst. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Direct marketing coordinator vs marketing analyst overview

	Direct Marketing Coordinator	Marketing Analyst
Yearly salary	$84,613	$59,380
Hourly rate	$40.68	$28.55
Growth rate	19%	19%
Number of jobs	105,841	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

Direct marketing coordinator vs marketing analyst salary

Direct marketing coordinators and marketing analysts have different pay scales, as shown below.

	Direct Marketing Coordinator	Marketing Analyst
Average salary	$84,613	$59,380
Salary range	Between $52,000 And $137,000	Between $41,000 And $84,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Finance

Differences between direct marketing coordinator and marketing analyst education

There are a few differences between a direct marketing coordinator and a marketing analyst in terms of educational background:

	Direct Marketing Coordinator	Marketing Analyst
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Direct marketing coordinator vs marketing analyst demographics

Here are the differences between direct marketing coordinators' and marketing analysts' demographics:

	Direct Marketing Coordinator	Marketing Analyst
Average age	37	37
Gender ratio	Male, 27.8% Female, 72.2%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between direct marketing coordinator and marketing analyst duties and responsibilities

Direct marketing coordinator example responsibilities.

Direct and manage outsource SEO, social media, and PPC campaigns.
Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
Monitor the ROI on lists acquire.
Design landing pages for social media and PPC campaigns.
Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Direct marketing coordinator vs marketing analyst skills

Common direct marketing coordinator skills

Marketing Campaigns, 18%
E-Mail Campaigns, 14%
Customer Data, 14%
Telemarketing, 8%
Website Content, 6%
HTML, 5%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Direct Marketing Coordinator
Direct Marketing Coordinator vs Marketing Analyst

Updated January 8, 2025

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