Direct marketing coordinator vs marketing assistant

The differences between direct marketing coordinators and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing coordinator and a marketing assistant. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Direct marketing coordinator vs marketing assistant overview

	Direct Marketing Coordinator	Marketing Assistant
Yearly salary	$84,613	$39,442
Hourly rate	$40.68	$18.96
Growth rate	19%	19%
Number of jobs	105,841	77,611
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 77%
Average age	37	37
Years of experience	6	6

Direct marketing coordinator vs marketing assistant salary

Direct marketing coordinators and marketing assistants have different pay scales, as shown below.

	Direct Marketing Coordinator	Marketing Assistant
Average salary	$84,613	$39,442
Salary range	Between $52,000 And $137,000	Between $28,000 And $55,000
Highest paying City	-	Jersey City, NJ
Highest paying state	-	New Jersey
Best paying company	-	Google
Best paying industry	-	Finance

Differences between direct marketing coordinator and marketing assistant education

There are a few differences between a direct marketing coordinator and a marketing assistant in terms of educational background:

	Direct Marketing Coordinator	Marketing Assistant
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Direct marketing coordinator vs marketing assistant demographics

Here are the differences between direct marketing coordinators' and marketing assistants' demographics:

	Direct Marketing Coordinator	Marketing Assistant
Average age	37	37
Gender ratio	Male, 27.8% Female, 72.2%	Male, 27.0% Female, 73.0%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between direct marketing coordinator and marketing assistant duties and responsibilities

Direct marketing coordinator example responsibilities.

Direct and manage outsource SEO, social media, and PPC campaigns.
Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
Monitor the ROI on lists acquire.
Design landing pages for social media and PPC campaigns.
Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.

Marketing assistant example responsibilities.

Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Coordinate content development for multiple websites managing HTML formats.
Produce promotional and weekly videos and manage YouTube account.
Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

Direct marketing coordinator vs marketing assistant skills

Common direct marketing coordinator skills

Marketing Campaigns, 18%
E-Mail Campaigns, 14%
Customer Data, 14%
Telemarketing, 8%
Website Content, 6%
HTML, 5%

Common marketing assistant skills

Customer Service, 10%
Marketing Campaigns, 8%
Facebook, 6%
Trade Shows, 5%
Email Campaigns, 5%
PowerPoint, 5%

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Direct Marketing Coordinator
Direct Marketing Coordinator vs Marketing Assistant

Updated January 8, 2025

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