Director of catering vs director of sales and marketing

The differences between directors of catering and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of catering, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $65,732 average annual salary of a director of catering.

The top three skills for a director of catering include booking, customer service and culinary. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of catering vs director of sales and marketing overview

	Director Of Catering	Director Of Sales And Marketing
Yearly salary	$65,732	$117,348
Hourly rate	$31.60	$56.42
Growth rate	10%	5%
Number of jobs	54,263	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	4	8

What does a director of catering do?

A director of catering spearheads and oversees catering services and programs, from planning to execution. They usually lead the hiring and training procedures, establishing goals and timelines, managing budgets and controlling costs, setting protocols and guidelines, coordinating managers and teams, and negotiating with suppliers, building positive relationships in the process. They may also participate in developing marketing plans, meeting with clients to identify their needs and preferences, monitoring inventories, solving issues and concerns, and supervising catering services to ensure operations run smoothly and efficiently.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Director of catering vs director of sales and marketing salary

Directors of catering and directors of sales and marketing have different pay scales, as shown below.

	Director Of Catering	Director Of Sales And Marketing
Average salary	$65,732	$117,348
Salary range	Between $43,000 And $98,000	Between $73,000 And $188,000
Highest paying City	San Francisco, CA	Urban Honolulu, HI
Highest paying state	California	Hawaii
Best paying company	J.F. Shea Co	Quidel
Best paying industry	Hospitality	Manufacturing

Differences between director of catering and director of sales and marketing education

There are a few differences between a director of catering and a director of sales and marketing in terms of educational background:

	Director Of Catering	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	Cornell University	University of Southern California

Director of catering vs director of sales and marketing demographics

Here are the differences between directors of catering' and directors of sales and marketing' demographics:

	Director Of Catering	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 35.3% Female, 64.7%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 16.3% Asian, 8.4% White, 58.1% American Indian and Alaska Native, 0.6%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director of catering and director of sales and marketing duties and responsibilities

Director of catering example responsibilities.

Manage and execute every aspect of the planning process, creating BEOs and managing banquet staff.
Prepare and manage BEOs to client specifications including auto-visual requirements.
Revamp BEO writing process with training.
Direct the catering, conference service and banquet departments for two five star, five diamond resorts and two country clubs.
Monitor daily activities to ensure quality food and cleanliness standards.
Foster a positive work/customer atmosphere by ensuring facility cleanliness and compliance with health department regulations.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director of catering vs director of sales and marketing skills

Common director of catering skills

Booking, 10%
Customer Service, 10%
Culinary, 10%
Event Planning, 8%
Food Preparation, 6%
Menu Planning, 5%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Director Of Catering
Director Of Catering vs Director Of Sales And Marketing

Updated January 8, 2025

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