Director of digital strategy vs group director

The differences between directors of digital strategy and group directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a group director. Additionally, a group director has an average salary of $149,193, which is higher than the $122,877 average annual salary of a director of digital strategy.

The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a group director are oversight, healthcare, and project management.

Director of digital strategy vs group director overview

	Director Of Digital Strategy	Group Director
Yearly salary	$122,877	$149,193
Hourly rate	$59.08	$71.73
Growth rate	10%	10%
Number of jobs	58,971	89,420
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

What does a director of digital strategy do?

A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.

What does a group director do?

A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability. They also handle the department's budgets, allocating adequate resources for every team to support project deliverables. A group director must have excellent communication and leadership skills, analyzing business functions, and developing strategic ways to increase productivity.

Director of digital strategy vs group director salary

Directors of digital strategy and group directors have different pay scales, as shown below.

	Director Of Digital Strategy	Group Director
Average salary	$122,877	$149,193
Salary range	Between $86,000 And $173,000	Between $99,000 And $224,000
Highest paying City	Belmont, CA	Newark, NJ
Highest paying state	New York	New Jersey
Best paying company	Ernst & Young	Apple
Best paying industry	Health Care	Finance

Differences between director of digital strategy and group director education

There are a few differences between a director of digital strategy and a group director in terms of educational background:

	Director Of Digital Strategy	Group Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of digital strategy vs group director demographics

Here are the differences between directors of digital strategy' and group directors' demographics:

	Director Of Digital Strategy	Group Director
Average age	39	39
Gender ratio	Male, 66.9% Female, 33.1%	Male, 64.6% Female, 35.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of digital strategy and group director duties and responsibilities

Director of digital strategy example responsibilities.

Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
Implement Salesforce CRM, which allow a global customer view for the first time in company history.
Apply SEO techniques that improve both organic and paid search results.
Direct DBA, CRM, targeting, segmentation, marketing, and analytics.
Provide analytic and strategic support including SEO and campaign optimization for several clients.
Complete due diligence on mergers and acquisitions expanding healthcare services throughout Oklahoma including service expansion into behavioral health and occupational health.

Group director example responsibilities.

Manage business relate responsibilities such as employee relations, scheduling, payroll, and general center operations.
Manage treasury and wire transfer/electronic payments operations.
Manage the production operational readiness group and provide oversight for all delivery projects for the company.
Manage and monitor rehabilitation departments to ensure productivity thresholds are met and appropriate Medicare billing criteria document.
Create a Medicaid regulation requirements tracking grid for operational leads and underwriting to reference while drafting responses for new business proposals.
Manage inter-relationships between diverse work groups in the brewing, packaging and distribution departments relating to internal logistics and production scheduling.

Director of digital strategy vs group director skills

Common director of digital strategy skills

Digital Marketing, 16%
Digital Transformation, 10%
Digital Strategy, 9%
Project Management, 4%
KPIs, 3%
CRM, 3%

Common group director skills

Oversight, 12%
Healthcare, 10%
Project Management, 9%
Direct Reports, 7%
Digital Marketing, 5%
Process Improvement, 4%

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Director Of Digital Strategy
Director Of Digital Strategy vs Group Director

Updated January 8, 2025

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