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Director of digital strategy vs product director

The differences between directors of digital strategy and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $122,877 average annual salary of a director of digital strategy.

The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a product director are product management, product strategy, and project management.

Director of digital strategy vs product director overview

Director Of Digital StrategyProduct Director
Yearly salary$122,877$148,910
Hourly rate$59.08$71.59
Growth rate10%10%
Number of jobs58,971125,200
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a director of digital strategy do?

A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.

What does a product director do?

The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.

Director of digital strategy vs product director salary

Directors of digital strategy and product directors have different pay scales, as shown below.

Director Of Digital StrategyProduct Director
Average salary$122,877$148,910
Salary rangeBetween $86,000 And $173,000Between $104,000 And $212,000
Highest paying CityBelmont, CASan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyErnst & YoungMeta
Best paying industryHealth CareInternet

Differences between director of digital strategy and product director education

There are a few differences between a director of digital strategy and a product director in terms of educational background:

Director Of Digital StrategyProduct Director
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of digital strategy vs product director demographics

Here are the differences between directors of digital strategy' and product directors' demographics:

Director Of Digital StrategyProduct Director
Average age3939
Gender ratioMale, 66.9% Female, 33.1%Male, 72.4% Female, 27.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of digital strategy and product director duties and responsibilities

Director of digital strategy example responsibilities.

  • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
  • Implement Salesforce CRM, which allow a global customer view for the first time in company history.
  • Apply SEO techniques that improve both organic and paid search results.
  • Direct DBA, CRM, targeting, segmentation, marketing, and analytics.
  • Provide analytic and strategic support including SEO and campaign optimization for several clients.
  • Complete due diligence on mergers and acquisitions expanding healthcare services throughout Oklahoma including service expansion into behavioral health and occupational health.
  • Show more

Product director example responsibilities.

  • Lead the overall site ISO implementation.
  • Manage Salesforce integration to SaaS platform and client systems.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Interact with FDA, CDC, and other external agencies as required to introduce novel molecular products into the market.
  • Spearhead transformation of the organization to modern best practices, ISO & lean manufacturing.
  • Show more

Director of digital strategy vs product director skills

Common director of digital strategy skills
  • Digital Marketing, 16%
  • Digital Transformation, 10%
  • Digital Strategy, 9%
  • Project Management, 4%
  • KPIs, 3%
  • CRM, 3%
Common product director skills
  • Product Management, 10%
  • Product Strategy, 6%
  • Project Management, 6%
  • Product Roadmap, 5%
  • Product Design, 4%
  • Software Development, 4%

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