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The differences between directors of digital strategy and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $122,877 average annual salary of a director of digital strategy.
The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a product director are product management, product strategy, and project management.
| Director Of Digital Strategy | Product Director | |
| Yearly salary | $122,877 | $148,910 |
| Hourly rate | $59.08 | $71.59 |
| Growth rate | 10% | 10% |
| Number of jobs | 58,971 | 125,200 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Directors of digital strategy and product directors have different pay scales, as shown below.
| Director Of Digital Strategy | Product Director | |
| Average salary | $122,877 | $148,910 |
| Salary range | Between $86,000 And $173,000 | Between $104,000 And $212,000 |
| Highest paying City | Belmont, CA | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Ernst & Young | Meta |
| Best paying industry | Health Care | Internet |
There are a few differences between a director of digital strategy and a product director in terms of educational background:
| Director Of Digital Strategy | Product Director | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital strategy' and product directors' demographics:
| Director Of Digital Strategy | Product Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 72.4% Female, 27.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |