Director of digital strategy vs senior director

The differences between directors of digital strategy and senior directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a senior director. Additionally, a senior director has an average salary of $152,047, which is higher than the $122,877 average annual salary of a director of digital strategy.

The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a senior director are healthcare, analytics, and patients.

Director of digital strategy vs senior director overview

	Director Of Digital Strategy	Senior Director
Yearly salary	$122,877	$152,047
Hourly rate	$59.08	$73.10
Growth rate	10%	10%
Number of jobs	58,971	131,871
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

What does a director of digital strategy do?

A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.

What does a senior director do?

Senior directors are the top management who manage the overall corporate structure of a brand. These executives take responsibility for the planning, operations, and profitability of the company. They direct and control all the functions of businesses. Their jobs cover the advertising, marketing, sales, and promotions of products and services. They are the people behind the tactical and strategic management of every asset of the enterprise through different programs.

Director of digital strategy vs senior director salary

Directors of digital strategy and senior directors have different pay scales, as shown below.

	Director Of Digital Strategy	Senior Director
Average salary	$122,877	$152,047
Salary range	Between $86,000 And $173,000	Between $105,000 And $219,000
Highest paying City	Belmont, CA	San Francisco, CA
Highest paying state	New York	California
Best paying company	Ernst & Young	Apple
Best paying industry	Health Care	Pharmaceutical

Differences between director of digital strategy and senior director education

There are a few differences between a director of digital strategy and a senior director in terms of educational background:

	Director Of Digital Strategy	Senior Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of digital strategy vs senior director demographics

Here are the differences between directors of digital strategy' and senior directors' demographics:

	Director Of Digital Strategy	Senior Director
Average age	39	39
Gender ratio	Male, 66.9% Female, 33.1%	Male, 66.6% Female, 33.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of digital strategy and senior director duties and responsibilities

Director of digital strategy example responsibilities.

Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
Implement Salesforce CRM, which allow a global customer view for the first time in company history.
Apply SEO techniques that improve both organic and paid search results.
Direct DBA, CRM, targeting, segmentation, marketing, and analytics.
Provide analytic and strategic support including SEO and campaign optimization for several clients.
Complete due diligence on mergers and acquisitions expanding healthcare services throughout Oklahoma including service expansion into behavioral health and occupational health.

Senior director example responsibilities.

Lead the expansion for support of public sector business in EMEA and APAC.
Create and deliver pitch decks, while being task with managing RFP responses.
Organize scrum certification training, lead departmental reorganization around scrum teams and act as scrum coach.
Lead assessment, design, and implementation of operational governance capabilities for the EMEA & ASIA regions.
Manage ongoing ITIL certification program for UK operations as required by government regulation.
Help project managers understand financial responsibilities and lead them in increase product delivery and ROI.

Director of digital strategy vs senior director skills

Common director of digital strategy skills

Digital Marketing, 16%
Digital Transformation, 10%
Digital Strategy, 9%
Project Management, 4%
KPIs, 3%
CRM, 3%

Common senior director skills

Healthcare, 6%
Analytics, 6%
Patients, 6%
Portfolio, 5%
Oversight, 5%
Project Management, 5%

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Director Of Digital Strategy
Director Of Digital Strategy vs Senior Director

Updated January 8, 2025

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