E-commerce director vs regional sales director

The differences between e-commerce directors and regional sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an e-commerce director and a regional sales director. Additionally, an e-commerce director has an average salary of $122,256, which is higher than the $117,369 average annual salary of a regional sales director.

The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a regional sales director are regional sales, healthcare, and CRM.

E-commerce director vs regional sales director overview

	E-Commerce Director	Regional Sales Director
Yearly salary	$122,256	$117,369
Hourly rate	$58.78	$56.43
Growth rate	5%	5%
Number of jobs	82,963	97,379
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 79%
Average age	46	46
Years of experience	8	8

What does an e-commerce director do?

An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.

What does a regional sales director do?

A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.

E-commerce director vs regional sales director salary

E-commerce directors and regional sales directors have different pay scales, as shown below.

	E-Commerce Director	Regional Sales Director
Average salary	$122,256	$117,369
Salary range	Between $77,000 And $193,000	Between $77,000 And $177,000
Highest paying City	San Bruno, CA	Las Vegas, NV
Highest paying state	California	Nevada
Best paying company	Levi Strauss & Co.	Cato Fashions
Best paying industry	Technology	Pharmaceutical

Differences between e-commerce director and regional sales director education

There are a few differences between an e-commerce director and a regional sales director in terms of educational background:

	E-Commerce Director	Regional Sales Director
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 79%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

E-commerce director vs regional sales director demographics

Here are the differences between e-commerce directors' and regional sales directors' demographics:

	E-Commerce Director	Regional Sales Director
Average age	46	46
Gender ratio	Male, 68.7% Female, 31.3%	Male, 75.8% Female, 24.2%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between e-commerce director and regional sales director duties and responsibilities

E-commerce director example responsibilities.

Manage and maintain a profitable ROAS for PPC campaigns.
Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.
Slash spending 35 percent in 6 months by executing marketplace presence strategies that reduce PPC expenditures.
Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.

Regional sales director example responsibilities.

Navigate hospital access while managing GPO and IDN challenges.
Utilize a CRM to manage communications and relationship development with customers.
Manage global corporate RFP negotiations for inclusion in prefer hotel programs.
Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
Establish booking goals for team members and set goals for participating market hotels on a quarterly basis.
Sell SaaS repossession management solution to banks, captives, credit unions, sub-prime lenders and title loan companies.

E-commerce director vs regional sales director skills

Common e-commerce director skills

Digital Marketing, 13%
Google Analytics, 7%
User Experience, 4%
ROI, 4%
Project Management, 3%
Conversion Rates, 3%

Common regional sales director skills

Regional Sales, 11%
Healthcare, 6%
CRM, 6%
Customer Service, 6%
Sales Process, 5%
Sales Management, 4%

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E-Commerce Director
E-Commerce Director vs Regional Sales Director

Updated January 8, 2025

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