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The differences between e-commerce directors and sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an e-commerce director and a sales manager. Additionally, an e-commerce director has an average salary of $122,256, which is higher than the $73,952 average annual salary of a sales manager.
The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.
| E-Commerce Director | Sales Manager | |
| Yearly salary | $122,256 | $73,952 |
| Hourly rate | $58.78 | $35.55 |
| Growth rate | 5% | 5% |
| Number of jobs | 82,963 | 119,066 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 63% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
E-commerce directors and sales managers have different pay scales, as shown below.
| E-Commerce Director | Sales Manager | |
| Average salary | $122,256 | $73,952 |
| Salary range | Between $77,000 And $193,000 | Between $42,000 And $129,000 |
| Highest paying City | San Bruno, CA | Jersey City, NJ |
| Highest paying state | California | New Jersey |
| Best paying company | Levi Strauss & Co. | Capgemini |
| Best paying industry | Technology | - |
There are a few differences between an e-commerce director and a sales manager in terms of educational background:
| E-Commerce Director | Sales Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between e-commerce directors' and sales managers' demographics:
| E-Commerce Director | Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 68.7% Female, 31.3% | Male, 68.7% Female, 31.3% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |