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Ecommerce coordinator vs marketing assistant

The differences between ecommerce coordinators and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an ecommerce coordinator and a marketing assistant. Additionally, an ecommerce coordinator has an average salary of $53,629, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for an ecommerce coordinator include digital marketing, SEO and website traffic. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Ecommerce coordinator vs marketing assistant overview

Ecommerce CoordinatorMarketing Assistant
Yearly salary$53,629$39,442
Hourly rate$25.78$18.96
Growth rate19%19%
Number of jobs32,77077,611
Job satisfaction23
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Average age3737
Years of experience66

What does an ecommerce coordinator do?

eCommerce coordinators handle the day-to-day eCommerce responsibilities of their marketing department and website. They upload and modify products, improve initiatives, and implement promotions and marketing content. The coordinators collaborate with the product and marketing team to increase customer satisfaction and drive sales and profitability through an online experience. They help build a top-notch eCommerce website with an emphasis on managing great content and uploading imagery and product. They implement selling campaigns designed to extend online traffic and acquire new customers.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

Ecommerce coordinator vs marketing assistant salary

Ecommerce coordinators and marketing assistants have different pay scales, as shown below.

Ecommerce CoordinatorMarketing Assistant
Average salary$53,629$39,442
Salary rangeBetween $27,000 And $105,000Between $28,000 And $55,000
Highest paying City-Jersey City, NJ
Highest paying state-New Jersey
Best paying company-Google
Best paying industry-Finance

Differences between ecommerce coordinator and marketing assistant education

There are a few differences between an ecommerce coordinator and a marketing assistant in terms of educational background:

Ecommerce CoordinatorMarketing Assistant
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Ecommerce coordinator vs marketing assistant demographics

Here are the differences between ecommerce coordinators' and marketing assistants' demographics:

Ecommerce CoordinatorMarketing Assistant
Average age3737
Gender ratioMale, 38.1% Female, 61.9%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between ecommerce coordinator and marketing assistant duties and responsibilities

Ecommerce coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Used Magento Ecommerce platform to upload product onto the website.
  • Filter and find fraudulent charges in Magento and Authorize.net to avoid chargebacks.
  • Perform electronic transaction (EDI) problem analysis, error determination, and resolution.
  • Monitor and update the store's social media platformsTwitter, Instagram, Facebook, and Pinterest.
  • Order entry (tasks specific for each client- both stock and drop ship orders and some EDI).
  • Show more

Marketing assistant example responsibilities.

  • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
  • Coordinate content development for multiple websites managing HTML formats.
  • Produce promotional and weekly videos and manage YouTube account.
  • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Show more

Ecommerce coordinator vs marketing assistant skills

Common ecommerce coordinator skills
  • Digital Marketing, 16%
  • SEO, 8%
  • Website Traffic, 8%
  • Marketing Campaigns, 6%
  • Shopify, 5%
  • E-Commerce, 5%
Common marketing assistant skills
  • Customer Service, 10%
  • Marketing Campaigns, 8%
  • Facebook, 6%
  • Trade Shows, 5%
  • Email Campaigns, 5%
  • PowerPoint, 5%

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