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Ecommerce coordinator vs marketing consultant

The differences between ecommerce coordinators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an ecommerce coordinator and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $53,629 average annual salary of an ecommerce coordinator.

The top three skills for an ecommerce coordinator include digital marketing, SEO and website traffic. The most important skills for a marketing consultant are customer service, web content, and media sales.

Ecommerce coordinator vs marketing consultant overview

Ecommerce CoordinatorMarketing Consultant
Yearly salary$53,629$70,593
Hourly rate$25.78$33.94
Growth rate19%19%
Number of jobs32,77088,935
Job satisfaction2-
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does an ecommerce coordinator do?

eCommerce coordinators handle the day-to-day eCommerce responsibilities of their marketing department and website. They upload and modify products, improve initiatives, and implement promotions and marketing content. The coordinators collaborate with the product and marketing team to increase customer satisfaction and drive sales and profitability through an online experience. They help build a top-notch eCommerce website with an emphasis on managing great content and uploading imagery and product. They implement selling campaigns designed to extend online traffic and acquire new customers.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Ecommerce coordinator vs marketing consultant salary

Ecommerce coordinators and marketing consultants have different pay scales, as shown below.

Ecommerce CoordinatorMarketing Consultant
Average salary$53,629$70,593
Salary rangeBetween $27,000 And $105,000Between $44,000 And $112,000
Highest paying City-Wilmington, DE
Highest paying state-Delaware
Best paying company-Meta
Best paying industry-Technology

Differences between ecommerce coordinator and marketing consultant education

There are a few differences between an ecommerce coordinator and a marketing consultant in terms of educational background:

Ecommerce CoordinatorMarketing Consultant
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Ecommerce coordinator vs marketing consultant demographics

Here are the differences between ecommerce coordinators' and marketing consultants' demographics:

Ecommerce CoordinatorMarketing Consultant
Average age3737
Gender ratioMale, 38.1% Female, 61.9%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between ecommerce coordinator and marketing consultant duties and responsibilities

Ecommerce coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Used Magento Ecommerce platform to upload product onto the website.
  • Filter and find fraudulent charges in Magento and Authorize.net to avoid chargebacks.
  • Perform electronic transaction (EDI) problem analysis, error determination, and resolution.
  • Monitor and update the store's social media platformsTwitter, Instagram, Facebook, and Pinterest.
  • Order entry (tasks specific for each client- both stock and drop ship orders and some EDI).
  • Show more

Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Show more

Ecommerce coordinator vs marketing consultant skills

Common ecommerce coordinator skills
  • Digital Marketing, 16%
  • SEO, 8%
  • Website Traffic, 8%
  • Marketing Campaigns, 6%
  • Shopify, 5%
  • E-Commerce, 5%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%

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