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The differences between ecommerce coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an ecommerce coordinator and a marketing coordinator. Additionally, an ecommerce coordinator has an average salary of $53,629, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for an ecommerce coordinator include digital marketing, SEO and website traffic. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Ecommerce Coordinator | Marketing Coordinator | |
| Yearly salary | $53,629 | $48,326 |
| Hourly rate | $25.78 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 32,770 | 91,281 |
| Job satisfaction | 2 | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
eCommerce coordinators handle the day-to-day eCommerce responsibilities of their marketing department and website. They upload and modify products, improve initiatives, and implement promotions and marketing content. The coordinators collaborate with the product and marketing team to increase customer satisfaction and drive sales and profitability through an online experience. They help build a top-notch eCommerce website with an emphasis on managing great content and uploading imagery and product. They implement selling campaigns designed to extend online traffic and acquire new customers.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Ecommerce coordinators and marketing coordinators have different pay scales, as shown below.
| Ecommerce Coordinator | Marketing Coordinator | |
| Average salary | $53,629 | $48,326 |
| Salary range | Between $27,000 And $105,000 | Between $34,000 And $67,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between an ecommerce coordinator and a marketing coordinator in terms of educational background:
| Ecommerce Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between ecommerce coordinators' and marketing coordinators' demographics:
| Ecommerce Coordinator | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |