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Ecommerce coordinator vs marketing coordinator

The differences between ecommerce coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an ecommerce coordinator and a marketing coordinator. Additionally, an ecommerce coordinator has an average salary of $53,629, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for an ecommerce coordinator include digital marketing, SEO and website traffic. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Ecommerce coordinator vs marketing coordinator overview

Ecommerce CoordinatorMarketing Coordinator
Yearly salary$53,629$48,326
Hourly rate$25.78$23.23
Growth rate19%19%
Number of jobs32,77091,281
Job satisfaction2-
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 80%
Average age3737
Years of experience66

What does an ecommerce coordinator do?

eCommerce coordinators handle the day-to-day eCommerce responsibilities of their marketing department and website. They upload and modify products, improve initiatives, and implement promotions and marketing content. The coordinators collaborate with the product and marketing team to increase customer satisfaction and drive sales and profitability through an online experience. They help build a top-notch eCommerce website with an emphasis on managing great content and uploading imagery and product. They implement selling campaigns designed to extend online traffic and acquire new customers.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Ecommerce coordinator vs marketing coordinator salary

Ecommerce coordinators and marketing coordinators have different pay scales, as shown below.

Ecommerce CoordinatorMarketing Coordinator
Average salary$53,629$48,326
Salary rangeBetween $27,000 And $105,000Between $34,000 And $67,000
Highest paying City-New York, NY
Highest paying state-New Jersey
Best paying company-Keller Williams Capital Properties
Best paying industry-Technology

Differences between ecommerce coordinator and marketing coordinator education

There are a few differences between an ecommerce coordinator and a marketing coordinator in terms of educational background:

Ecommerce CoordinatorMarketing Coordinator
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Ecommerce coordinator vs marketing coordinator demographics

Here are the differences between ecommerce coordinators' and marketing coordinators' demographics:

Ecommerce CoordinatorMarketing Coordinator
Average age3737
Gender ratioMale, 38.1% Female, 61.9%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between ecommerce coordinator and marketing coordinator duties and responsibilities

Ecommerce coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Used Magento Ecommerce platform to upload product onto the website.
  • Filter and find fraudulent charges in Magento and Authorize.net to avoid chargebacks.
  • Perform electronic transaction (EDI) problem analysis, error determination, and resolution.
  • Monitor and update the store's social media platformsTwitter, Instagram, Facebook, and Pinterest.
  • Order entry (tasks specific for each client- both stock and drop ship orders and some EDI).
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Ecommerce coordinator vs marketing coordinator skills

Common ecommerce coordinator skills
  • Digital Marketing, 16%
  • SEO, 8%
  • Website Traffic, 8%
  • Marketing Campaigns, 6%
  • Shopify, 5%
  • E-Commerce, 5%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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