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The differences between field marketing specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing specialist and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $57,660 average annual salary of a field marketing specialist.
The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Field Marketing Specialist | Digital Marketing Specialist | |
| Yearly salary | $57,660 | $60,359 |
| Hourly rate | $27.72 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 125,117 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Field marketing specialists and digital marketing specialists have different pay scales, as shown below.
| Field Marketing Specialist | Digital Marketing Specialist | |
| Average salary | $57,660 | $60,359 |
| Salary range | Between $41,000 And $81,000 | Between $44,000 And $81,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Finance |
There are a few differences between a field marketing specialist and a digital marketing specialist in terms of educational background:
| Field Marketing Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between field marketing specialists' and digital marketing specialists' demographics:
| Field Marketing Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |