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The differences between field marketing specialists and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a field marketing specialist, becoming a manager, field marketing takes usually requires 8-10 years. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $57,660 average annual salary of a field marketing specialist.
The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Field Marketing Specialist | Manager, Field Marketing | |
| Yearly salary | $57,660 | $93,296 |
| Hourly rate | $27.72 | $44.85 |
| Growth rate | 19% | 10% |
| Number of jobs | 125,117 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Field marketing specialists and managers, field marketing have different pay scales, as shown below.
| Field Marketing Specialist | Manager, Field Marketing | |
| Average salary | $57,660 | $93,296 |
| Salary range | Between $41,000 And $81,000 | Between $68,000 And $127,000 |
| Highest paying City | - | Carson City, NV |
| Highest paying state | - | Nevada |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between a field marketing specialist and a manager, field marketing in terms of educational background:
| Field Marketing Specialist | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between field marketing specialists' and managers, field marketing' demographics:
| Field Marketing Specialist | Manager, Field Marketing | |
| Average age | 37 | 39 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |